October 2010
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Month October 2010

When Facebook Users are Most Active

As broadcasters continue to integrate their on-air content across digital platforms, we are learning new sets of behavioral rules. For decades, radio programmers have had it beaten into their brains that the Arbitron week starts on Thursday. Consequently, radio promotions are usually built to reflect this reality. Increasingly, PPM has introduced new data that reflects listening habits previously unknown and unrecorded. We are now required to react accordingly.

Now, data has begun to emerge detailing social media usage. Specfically, Virtue has released a new study showing the activity of Facebook users. This data provides some valuable guidance for broadcasters looking to better manage their content on a digital platform.