March 2011
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Month March 2011

Kravens on Ratings

We really don’t sell on the ratings here. We position the station as a male-dominated format that drives results for advertisers. I don’t believe [the ratings] when they’re up, and I don’t believe them when they’re down. We have been and continue to be in a solid position, and there’s no reason to believe any of that will change.

John Cravens,
president and general manager of ESPN 1000, WMVP-AM

The Reports of Radio’s Death are Greatly Exaggerated

From USA Today this week:

An average of 241.6 million people 12 and older listened to conventional radio stations each week last year, an increase of 2.1 million over 2009 — and up 4.9% vs. 2005, according to an annual study that media and marketing research company Arbitron released Monday.

Facebook Reaches the Majority

“Facebook is a mainstream platform now. It’s changed the way people communicate” and will change the way you run your station.” — Tom Webster, Vice President of Strategy and Marketing, Edison Research.

Arbitron and Edison Research have announced that their newest research project shows that 51% of Americans age 12+ are on Facebook.

What’s even more stunning is that Facebook has grown from just 8% in 2008 to 51% in 2011. It also appears that, when the full report is released in about two weeks, the growth of usage by 35+ will also be pretty significant.

Beck’s “Eroding” Audience

Mr. Beck has lost over a third of his audience on Fox — a greater percentage drop than other hosts at Fox … there has been worrisome erosion — more than one million viewers — especially in the younger demographic. He still has numbers that just about any cable news host would envy and, with about two million viewers a night, outdraws all his competition combined.

— David Carr, New York Times

Facebook’s LIKE Button and Specialized Content

Jack Riley is the digital media editor of The Independent, and in a recent lecture, he explained how The Independent is using Facebook’s LIKE button to push specialized content to users:

Riley explained how the process works:

  • Similar to a regular “Like,” Facebook button code is placed on a page and associated with an author or topic.
  • The “Like” button is connected to a hidden Facebook page, visible only to an administrator. When a user clicks the “Like” button for a writer or a topic on the Independent website, that creates a “Like” for the hidden Facebook page.
  • Using an external service, All in 1 Social, the Independent pulls a custom RSS feed containing related news and publishes it to the hidden page.
  • Facebook users who have liked the page then receive those updates on their own walls.

5 Fresh Digital Media Trends to Watch

5 Fresh Digital Media Trends to Watch

Making Money: Advice for Small Businesses

Jason Fried is co-founder of 37signals, software company that specializes in web-based collaboration applications for small businesses. In this article in Inc, he writes about some of the fundamental lessons he’s learned about making money and how they apply to small businesses:

So here’s a great way to practice making money: Buy and sell the same thing over and over on Craigslist or eBay. Seriously.

Go buy something on Craigslist or eBay. Find something that’s a bit of a commodity, so you know there’s always plenty of supply and demand. An iPod is a good test. Buy it, and then immediately resell it. Then buy it again. Each time, try selling it for more than you paid for it. See how far you can push it. See how much profit you can make off 10 transactions.

Start tweaking the headline. Then start fiddling with the product description. Vary the photographs. Take some pictures of the thing for sale; use other photos with other items, or people, in them. Shoot really high-quality shots, and also post crappy ones from your cell-phone camera. Try every variation you can think of.

(via kottke)