Kravens on Ratings

We really don’t sell on the ratings here. We position the station as a male-dominated format that drives results for advertisers. I don’t believe [the ratings] when they’re up, and I don’t believe them when they’re down. We have been and continue to be in a solid position, and there’s no reason to believe any of that will change.

John Cravens,
president and general manager of ESPN 1000, WMVP-AM

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