Tag twitter

Four Easy Tactics for Becoming a Must-Follow Account on Twitter

Four Easy Tactics for Becoming a Must-Follow Account on Twitter

Science of Social Media

Dan Zarella calls himself the “Social Media Scientist,” and he performs his experiments at HubSpot. He’s written two books, including The Facebook Marketing Book. He tends to focus on research-based metrics for social media, which is an immensely helpful perspective for anyone trying to sift the bluster and BS of so many so-called social media gurus from the truth.

This presentation is excellent and is worth the hour you will want to dedicate to watching it: (via Mark Ramsey)

The Most Powerful Tweets of 2010

Twitter had released its list of the Most Powerful Tweets of 2010. These seem mainly symbolic, as the “power” of single tweets seems to have dissipated.

Social Media Myths Exposed

Dawn DeVirgilio of ExactTarget exposes four myths about social media based on ExactTarget’s Subscribers, Fans & Followers research. These may  actually surprise you, as they run contrary to the conventional wisdom.

The reports of the death of e-mail are greatly exaggerated. You’ve probably heard a lot of chatter about social media like Twitter and Facebook rendering traditional e-mail obsolete. In fact, with Facebook’s recent announcement about enhanced messaging features, this myth has gained traction. But a closer look at the data suggests that e-mail usage has actually increased in recent months.

In addition, the notion of celebrity as the necessary characteristic Twitter’s success doesn’t  hold up. There will always be movie stars and athletes who attract hundreds of thousands of followers, but Twitter claims 370,000 new sign-ups every day. If anything, Twitter has become a celebrity creator. Otherwise obscure personalities gain wide attention through their tweets.

The rest of the article is here.

New Report on Who is Using Twitter

The Pew Center just released a new study that looked at who is using Twitter [PDF]. The results reveal that 8% of online Americans and 6% of the overall population are using the service. Interestingly, 18% of Hispanics and 13% of blacks are Twitter users.

One-quarter of Twitter users check in multiple times per day for tweets from others, while one in five never check for new material on the site.

Not surprisingly, adults age 18-29 are heavy users, as are urban dwellers.

The most useful results of this survey pertain to how people are using Twitter. According to the report, most Twitter users post material related to their personal life, work, personal interests, and links to news stories. Only about a quarter of users post links to videos or location-based messages. Just over half of users retweet material posted by others.

I think these results point to two important characteristics of Twitter — its intimateness and its virality. In an interview a few months ago, William Gibson captured the essence of Twitter: If Facebook is a mall, Twitter is the street. Twitter actually feels like the street. You can bump into anybody on Twitter.

You can read the whole report after the jump.